Branding Tips

Apple Magic Mouse Beside Cup of Black Coffee

Why Is A Logo Important?

When I first started learning about design, I was stunned at the amount of thought that goes into branding. I had never really considered it; and didn’t realise how much…

MacBook Pro on white table

How To Choose The Best Typography For Your Website

Typography. It’s one of those very complex things that can be a bit mysterious to people who aren’t designers. We see typography everywhere, on signs, shop boards and even in magazines, but its power…

cork board with brand elements

Why Is Branding So Important?

I absolutely love the concept of branding, however it’s definitely one of the most misunderstood areas of business. A lot of mystery surrounds what counts as branding, what it does and what it…